assai healthy skin spa

Real success is always guilty free

Long story short: 360 transformation. Guilty free! 


A mix of strategy, 360º rebranding, new vission, new misson, new channels, product design and experience redesign.


assai dropped in a five years plan consist of the total transformation from a skin spa and wellness center into the 1st urban Healthy Skin CLUB in Athens designed to prived guilty free success.  

Designed to be a leader in the greek beauty industry: Customization, starting from in treatments, becomes the core value in every brand touchpoint we’ve redesigned.


In the middle of a five-year journey, assai has a separating healthy medical skin center and an urban boutique holistic spa, creating two strong complementary identities under the same brand “assai”.


assai is the case study for what happened when you work with your client both in sunny and rainy days!


3 years after the first contact assai become the most known medical spa in Greece.

To celebrate this we designed a pop-up summer project  “assai seaside”, a naughty child with a salty concept, established in the 2020s in Astir beach!


Brand identity designed by høly design agency.


  • assai healthy skin | skin spa


  • High-Level Strategy
  • 360º Branding
  • Visual Identity
  • Digital Marketing
  • Customer Experience
  • Internal branding system
  • Niche Marketing
  • High-level Business Consulting
  • Strategic Marketing Growth