ID fruit bars

Life is short for tasteless food

Case: 100% real fruit bars are looking for the right way to scream that they arrived! 


Try a recipe. A multi-channel fun campaign for an authentic brand: Minimalize the wow factor and increase digital storytelling.


Starting with the famous “Real fruits of our Battles” manifesto. 


A new story has begun. New identity, new website, new narratives, new communication plans, new packaging, new jokes, total refreshment!


 A fun story in the kingdom of real food! 


  • Figourmet/Id fruitbars


  • 360º project
  • Consulting
  • Strategy
  • Branding
  • Digital