pHformula Greece

The art of skin is nothing less than pure art

Client brief: We want to refresh social media and grow sellings.

Creative Response: Design a brand new communication system.

The art of skincare will be represented by the same values that make art unique and timeless. The art of skin is nothing less than a pure expression: Communicate emotions and several body points based on each product’s usage, with illustrations inspired by fauvism.

Fauvism is the style of Les Fauves (French for “the wild beasts”), a group of early twentieth-century modern artists. Their works emphasized painterly qualities and strong color over the representational or realistic values, retained by Impressionism.

Mapping all the products and create different patterns, for every skincare need.

Craft one unique portrait for every single product.

Finally, we designed a new strategy and a variety of tactics, for every brand touchpoint digital and physical.

*AWARDED PROJECT

FINALIST ON ERMIS AWARDS.

WATCH SOME ARTSY CLOSE-UPS ON BEHANCE.